Whenever you walk into a Sweetgreen restaurant, you immediately feel an aura of freshness. Sweetgreen is classified as a fast-casual restaurant chain that serves seasoned salads. It provides a vibrant atmosphere that leaves people queuing throughout the day to get a taste of the healthy cuisine served. The menu consists of foods such as lettuce, robust cheese crumbles, and tangy dressings just to name a few.
Sweetgreen is famous for its delicious foods that are both healthy and reasonably priced. Customers can enjoy the nourishing foods served by Sweetgreen for roughly the same price as burger and fries. However, unlike most salads, Sweetgreen’s salads fill the stomach in a way you won’t feel hungry half an hour after eating them.
Sweetgreen was founded by three Georgetown undergraduates namely; Nathaniel Ru, Jonathan Neman and Nicolas Jammet back in 2007. They started with just one shop in Georgetown. Little did they know that nine years down the line they would have 31 outlets nationwide and $95 million worth of venture capital funding. The three founders have set their eyes on expanding to 40 restaurants before the end of the year.
Fortune recently featured Sweetgreen, and it declared that startup restaurant chains should look at Sweetgreen and try to emulate it. Nathaniel Ru, the Co-Founder discussed some operations of the restaurant. He shed light on how Sweetgreen picks its locations. Mr. Ru claimed that they conduct a study of demographics of a location while considering the timing of entering that particular market. He gave an example of a restaurant they opened in a New York neighborhood clustered with lots of tech and media companies.
Mr. Ru also touched on the design of Sweetgreen. He referred to the design as “service design” which culminates storytelling, design, and technology. He added that the open kitchen is vital in showing its customers the process behind producing the food.
About Nathaniel Ru
Mr. Ru attended Georgetown University where he graduated in 2007 with a Bachelor’s Degree in Finance. In the same year, he co-founded Sweetgreen. In 2010, Mr. Ru and the other two co-founders launched Sweetlife. Sweetlife is a food and music festival that attracts over 20,000 participants and features high profile music artists and chefs alike. Mr. Ru and his partners have been featured in several magazines and websites as a recognition for their efforts and entrepreneurial nouse.