Livio Bisterzo has been operating in the natural food and health sector for seven years. When in May 2015, together with his team, Bisterzo set his sights on developing an innovative food snack under the slogan “better for you” he was literally pushing the known industry boundaries. After a couple of product development runs and consumer testing, he landed on a brand new product with the launch of the Hippeas brand in 2016.
Hippeas, the new product are organic, kosher, vegan, gluten-free chickpea puffs offered in 100 calories per pack. They contain 3 grams of protein, a good fiber source. Recently, Hippeas became the newest product joining the Starbucks list of popular grab-and-go snacks. Two of Hippeas flavors—Far Out Fajita and Vegan White Cheddar—are now available in over 7,500 Starbucks US locations.
The Mission and Vision
Bisterzo founded in 2015 a new food innovation company, Green Park Holdings with a mission of creating inventive multichannel brands in the food and drinks industry. The objective is to develop and grow a portfolio with “Better for you” natural propositions focus. This is to be realized by operating brands having lasting social impact, prompting cultural and behavioral change.
The vision of Livio Bisterzo is to be in the forefront spearheading the positive change agenda in the drink and food industry.
The Hippeas Brand
An all-new organic chickpea puffs range, Hippeas is set to cause waves across the global snacking market when it lands on shelves this summer through exciting flavor profiles, its bold brand purpose and story, and clear health credentials.
Designed with the goal of appealing to the increasingly socially and health conscious millennial consumer, the strong Hippeas brand identity took its inspiration from the original hippie era spirit, updating it to suit a millennial audience.
Central to the ‘Peas Love & Giving Back’ brand mantra of Hippeas, coupled with Green Park insight to its consumer, the millennial ‘modern hippie’, the Company is convinced that it is possible to have ‘do good’ and ‘tastes good’ in the same slogan/sentence.
Towards bringing this brand purpose into reality, Hippeas is partnering with Farm Africa. In this regard, for every pack that is sold, the Company gives back by supporting East African farmers become more prosperous and pull themselves out of poverty.
About Livio Bisterzo
Livio Bisterzo is an entrepreneur of Italian descent, living in Los Angeles. At the tender age of 27, in 2009, he was nominated by the Evening Standard of the UK among the 1000 most influential personalities in London. While he is quite happy with the Hippeas product, Bisterzo is equally very pleased with the social mission of the brand and the work in East Africa.