Evolution of Smooth or more commonly referred to by its acronym EOS, has become the leading balm of the lip balm industry. Celebrities like Kim Kardashian, Christina Aguilera, and Miley Cyrus have all been seen with the product on-hand. Furthermore, the brand is loved by the millennial generation, a generation that is using lip balm more often than they are lipstick. Not to mention, EOS has a strong Facebook presence, which has only furthered their popularity.
Recently, fastcompany.com got the insider details from co-founders Jonathan Teller and Sanjiv Mehra about the company’s beginning and rise to success. The duos attentiveness to the lip balm market’s needs and consumer’s wants is what set them apart from their competitors. Up until seven years ago, lip balm options for consumers were very limited. At best, Well consumers could choose between a few run of the mill flavors. However, research shows that the majority of women use lip balm as an everyday part of their beauty regime. With this knowledge, Mehra and Teller began to see the disconnect between the market and the consumer.
In order to connect consumers to a product that they used daily, the duo decided to give it a total makeover. EOS Lip balm is packaged in a soft, smooth, and colorful sphere, which creates added interest for the product. Once the user opens it up, their senses are ignited by a delicious smell. It only gets better once the wearer has applied the organic product that leaves their lips feeling silky smooth.
So other than filling a hole in the lip balm market, how did the company rise so quickly to success? Mehra and Teller chose to keep the company in their hands. They didn’t outsource production and they hired an experienced professional to get EOS in stores.
For more info go to, https://evolutionofsmooth.ca/