In a recent report by PR News, Lori Senecal is the new Global CEO of Crispin Porter + Bogusky, an advertising agency based in Colorado, United States. Also known as CP+B, this agency is a member of the MDC Partners Network and has an impressive client list including MetLife, Turkish Airlines, Domino’s Pizza and Best Buy. Named CEO in 2015, Lori Senecal is responsible for driving the company’s strategic vision and fulfilling the set goals, increase growth by working alongside MDC partner agencies in a consultative environment and strengthen the unique model of MDC. Her leadership role allows her to collaborate with partner agencies, combine their partner’s abilities to fulfill their client’s requirements. She is also required to improve the global growth of the agency and managing the eight international offices under it. Senecal was made the CEO of CP+B after it won the Global Infiniti account in October 2014. The agency is now set to make their mark in the international markets like China after their hard-earned win.
Senecal has a lot of executive management and leadership qualities which is evident from her work experience. She was previously appointed as the Global Executive Chairman of KBS, which is a sibling of CP+B. She was assigned with the responsibility of improving the company’s global growth and vision. She has contributed a lot to the advertising field by giving new meaning to the word ‘innovation,’ and owing to her efforts over the last five years; KBS is now known for doing innovative work as a brand agency. She headed the business units of technology at KBS along with content creation and start-up investment. Before KBS, Senecal has also worked with McCann-Erickson as the president of their flagship New York office. There, she managed strategic planning, innovation and account leadership. While working at McCann, she also established a young-adult marketing specialty unit called TAG Ideation. Before being appointed as president of the New York office, Ms. Senecal first joined McCann Worldgroup as Chief Innovation Officer.
In her Huffington Post interview, owing to her managerial expertise, her interest in innovation, invention, and technology and emergence as a thought leader, she was awarded with the Quantum Leap Award in 2013 at the AWNY Game Changer Awards and also named as Ad Age’s Women to Watch for 2014. She is also part of the Member of the Board of Directors, MDC Partners Incorporated and a Jury Chair for the Isaac Awards. It would not be wrong to say that Lori Senecal is a managerial expert and industry leader that has positively shaped and influenced the advertising world.