Lori Senecal, The Global CEO of CP+B Has Instilled Innovation In The Advertising Industry

In a recent report by PR News, Lori Senecal is the new Global CEO of Crispin Porter + Bogusky, an advertising agency based in Colorado, United States. Also known as CP+B, this agency is a member of the MDC Partners Network and has an impressive client list including MetLife, Turkish Airlines, Domino’s Pizza and Best Buy. Named CEO in 2015, Lori Senecal is responsible for driving the company’s strategic vision and fulfilling the set goals, increase growth by working alongside MDC partner agencies in a consultative environment and strengthen the unique model of MDC. Her leadership role allows her to collaborate with partner agencies, combine their partner’s abilities to fulfill their client’s requirements. She is also required to improve the global growth of the agency and managing the eight international offices under it. Senecal was made the CEO of CP+B after it won the Global Infiniti account in October 2014. The agency is now set to make their mark in the international markets like China after their hard-earned win.

Senecal has a lot of executive management and leadership qualities which is evident from her work experience. She was previously appointed as the Global Executive Chairman of KBS, which is a sibling of CP+B. She was assigned with the responsibility of improving the company’s global growth and vision. She has contributed a lot to the advertising field by giving new meaning to the word ‘innovation,’ and owing to her efforts over the last five years; KBS is now known for doing innovative work as a brand agency. She headed the business units of technology at KBS along with content creation and start-up investment. Before KBS, Senecal has also worked with McCann-Erickson as the president of their flagship New York office. There, she managed strategic planning, innovation and account leadership. While working at McCann, she also established a young-adult marketing specialty unit called TAG Ideation. Before being appointed as president of the New York office, Ms. Senecal first joined McCann Worldgroup as Chief Innovation Officer.

In her Huffington Post interview, owing to her managerial expertise, her interest in innovation, invention, and technology and emergence as a thought leader, she was awarded with the Quantum Leap Award in 2013 at the AWNY Game Changer Awards and also named as Ad Age’s Women to Watch for 2014. She is also part of the Member of the Board of Directors, MDC Partners Incorporated and a Jury Chair for the Isaac Awards. It would not be wrong to say that Lori Senecal is a managerial expert and industry leader that has positively shaped and influenced the advertising world.




Rona Borre is a Leader in the Staffing Industry

Rona Borre, A Passionate Leader in the Staffing Industry
Rona Borre, A Passionate Leader in the Staffing Industry

Rona Borre is an entrepreneur and business women and the founder and Chief Executive Officer (CEO) of instantalliance.com, a recruiting and staffing company based in Chicago. She established the company in 2001. Ms. Borre earned a Bachelor of Science degree (BS) in Business from the University of Arizona.


In her role as CEO, Ms. Borre is passionate about guiding clients through the recruiting and staffing process and matching each company with the best talent. She develops individual strategies for each client in order to achieve their staffing needs. Her passion has helped her become a leader in the industry and transform the way staff is recruited and matched to companies.


Rona Borre began her career in the information technology industry as a Technical Recruiter for a global recruiting firm in 1996. She started at an entry level position and worked her way up to become the top grossing recruiter and sales representative. After accruing the experience in the industry, Ms. Borre decided it was time to venture out on her own and establish her own company.


Borre provides the leadership to promote team work and inspire yearly company growth. It is important for the company to build strong relationships with clients by providing quality service. Ms. Borre and her team constantly keep the company growing by providing innovative methods to keep them at the forefront of the industry. Their philosophy is to just do the work to find the best candidates to fill staffing needs for their clients.


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How Julie Zuckerberg has Redefined Executive Recruitment

Julie Zuckerberg is a renowned talent acquisition and management executive. She is experienced in the field of executive search, behavioral management, team leadership, employee hiring and training, and corporate recruitment. Julie is also competent in human resource management, conflict resolution, change management, application management, succession management, technical recruitment, and executive staffing. These skills have enabled her to perform her duties effectively, something that has made her a legendary figure in the corporate world.


In the course of her career, Ms. Zuckerberg has gained the reputation of being a competent talent acquisition. She is currently employed at Deutsche Bank’s New York office as the head of talent acquisition and management. She uses her expertise to pair the corporation with talented individuals. At the moment, she is based in Manhattan, which is a major commercial hub in New York State. She has had a successful three-year stint with Deutsch Bank. During this this, he has been involved in crucial decision making, which has helped the company to consolidate its stranglehold on the financial services industry.


Ms. Zuckerberg’s experience has seen her work for top multinationals across different sectors. In addition, it has accorded her the opportunity to work under renowned recruitment and talent acquisition gurus. This has gone a long way in honing her skills and capabilities. Whenever she has worked, Julie has helped formulate hiring strategies that help improve overall performance and profit margins. She believes that the kind of employee that a company hires determines how successful it will be.


Julie’s Work Experience


Julie studied philosophy at New York’s City University- Brooklyn College. Thereafter, she pursued further studies at the New York Law School, where she honed her skills in talent acquisition and management. Since then, she has had an illustrious 15-years career working at global corporations such as Citi, New York Life Insurance Company, and Hudson. She distinguished herself as a go-getter during these roles, something that contributed to her meteoric rise in the corporate world.


Julie Zuckerberg was Hudson’s Director of Candidate Placement. Her job description entailed helping the corporation recruit competent case managers, support staff, and legal officers. She was equally tasked with the mandate of overseeing employee recruitment, training and counselling, conflict resolution, and external liaison. She was a popular employee at the firm due to her down to earth demeanor, dedication, professionalism, and incomparable work ethic. He stint at Citi was equally successful. She was the corporation’s held of recruitment and vice president. She served the company for over five years.


Julie also served as New York Life Insurance Company’s VP and Head of recruitment. Here, her role was the management of the corporation’s recruitment strategies. Her stint was equally successful since she was able to liaise with other top-ranking managers in the formulation of these strategies. Her current role at Deutsche Bank is more or less the same. She oversees all the recruitment policies and exercises that are undertaken by the company. She similarly offers mentorship to upcoming talent acquisition and management professionals drawn from different sectors. Besides this, she actively takes part in jogging, photography, and other social events in New York.


The Secret behind the Success of Sweetgreen

Like any other person gearing to finish college, Nathaniel Ru was in a dilemma about what he would do with his life. This dilemma saw him join forces with other two senior students to establish Sweetgreen. Initially, this idea came to life when these three gentlemen could not find a place to eat healthy food in Georgetown University. Starting up was not easy as they had to deal with many obstacles along the way. For instance, they could not get hold of the landlady of the building they were planning to use. The landlady had a prior history with these boys and hung up their call when they called her the first time. She refused to pick their calls thereafter but gave up when the boys could not stop calling her.


She agreed to meet with these founders after a month, and they wore suits to these meeting. Nathaniel Ru jokes that this is the first and the last time he ever wore a suit. During this meeting, the three co-founders had a small business plan and a small budget at the back. Upon listening to their ideas, she saw that they had the potential and agreed to rent them the building. She further advised them to look for an architect and also to prepare a good business plan as the one they had was very shallow. After three and a half weeks, they returned to the landlady with the new business plan, an architect and investors in their pocket.


As of today, Sweetgreen has over 1700 employees in the United States of America. Among this employees is Theresa Dold who also happens to be the head of digital marketing. She is also a graduate of Georgetown University. Theresa says that Sweetgreen wants to be more than a place where people get to buy food. She says that the company has a deeper purpose and even likens Sweetgreen with Steve Job’s Apple. She continues to say that Sweetgreen has come to realize that people do not buy what you do but instead buy the way you do it. This is the secret behind Apple. Theresa believes that even if Apple sold bicycles, it would still be successful like it is today.


Sweetgreen has built a reputation for offering healthy and fresh products. They also have a reputation of offering local products. For this reason, they work in conjunction with local farmers. Sweetgreen has maintained an open Kitchen where customers get to see how their food is being prepared. Nathaniel Ru says that there are plans to expand the restaurants to as many cities as possible in the Unites States.

Bernardo Chua; Medical Mushrooms and Marketing

As a prominent face in the industry of health and wellness for ten plus years, Bernardo Chua is a leader in his field. With ingenious sensibilities to unique thought and a firm understanding of his own skills he was able to create his own company back in 2008.

Through this company, known as Organo Gold, Chua has been able to attain a wide array of connections to over 35 countries on six different continents throughout his years working as Chief Executive Officer and Founder of the brilliant creation that was and is still today Organo Gold.

AS the a network marketing distributor that is known for producing its own products which use the highly appreciated medical marvel mushroom known as Ganoderma Lucidum which is widely understood in traditional medicine in Asia as being a homeopathic remedy for many different illnesses, Chua has managed to gain widespread notoriety through out his many extensive years in study and practice.

As a visionary in his field, Bernardo Chua has accomplished great things and grown into a place of high esteem for his creative skills in the health and wellness world. In fact, four years ago he was named 55th in the Direct Selling News Top 100 for being one of the largest companies that deals with marketing in all of the entire world.

Thanks to his humble approach, undoubtedly learned from Leow Soon Seng, who was his mentor in the start of Chua’s career, he has been able to achieve much growth in his business and admiration for his craft.

With unfailing dedication and an amazing tendency for unique thought which he is able to attribute to his business in outstanding and at times surprising ways, Chua has made his name a staple in the health and wellness industry.

Today we stand in awe of this brilliant man and his incredible ability to remain humble throughout such wide respect and the esteem attached to becoming such a giant in his industry. As an inspiration to all, Bernardo Chua stand tall in his success and is quick to speak up for the universal well-being.

Discover The Benefits Of An All Natural Lip Balm

Your lips have very sensitive skin that requires simple ingredients that won’t take away from your natural luster. EOS lip balm products offer great coverage that will saturate your lips deep within your skin tissue. They have been used by thousands of women around the world and admired for their organic base that includes jojoba oil and shea butter. They protect your lips from the harsh seasonal elements including the effects of UV rays on your lips. You will receive a superior waterproof coverage that won’t require multiple applications throughout the day. Beautify your lips with EOS lip balm products today.

Evolution Of Smooth

Thousands of women are choosing Evolution of Smooth for their essential eleven amino acids and organic shea butter and jojoba oil base. They offer reliable protection for your lips that is safe to use everyday and won’t leave your lips feeling dry or cracked. Why not pamper your lips with a lip balm that will leave them feeling silky smooth? Their ultra smooth moisture comes in great delectable flavors that are chosen over Chapstick every time. Cover your lips with the proper balance of unique moisture and fragrance. Your friends will envy your lips when you’re around.

Evolution Of Smooth Products

– Strawberry

– Mint kisser

– Acai

– Blueberry

– Original EOS

– Wildberry

Summer fruit

– Almond Milk

and much more…

You get an irresistible fragrance and moisture with each use. They all all natural and leave your lips feeling super soft every time. You will love applying great flavors like Lemon Drop on your lips to enhance your moisture or to use over top of your lipstick products. EOS products are available on select retailers which includes Amazon. Evolution of Smooth also offers organic shaving cream, hand, and body lotion. Visit their exclusive website (https://evolutionofsmooth.ca/) today. For full product gallery, refer to EOS’ Facebook page.


George Soros Rises


George Soros is an American entrepreneur, philanthropist, political activist and writer. He was born on August 12, 1930, in Budapest Hungary to a Jewish family. In the 1940s, together with his family, they became victims of Nazi’s anti-Semitic policy and survived. In 1945, the family again survived the Siege of Budapest, where house to house war was fought between the Germans and the Soviets.

Soros joined the London School of Economics in 1947 after leaving Hungary. He earned a Bachelor of Science in philosophy in 1951 and a Master of Science in philosophy in 1954 from the same institute. While a student, he worked as a railway porter on politico.com. He first worked at Singer and Fried-lander as a clerk in 1954 before moving to America.

George Soros Rises to Finance Democrats

George Soros was one of the biggest Democratic financiers in the last year’s election. He spent over $25 million to back Hillary Clinton as the president and other candidates and causes for the Democratic Party. This is not his first time to finance candidates on nybooks.com. In 2004, he spent about $27 million against George W. Bush’s election. Soros’ primary driver to politics in last year’s election was the hostility of the Republicans on the issues he valued like immigration and religious tolerance among others.

At one time, he spent $7 million to finance the Priorities US Action which was a PAC in support of Clinton on theatlantic.com. He also pledged to contribute another $3 million to the same group. American Bridge 21st Century received $2 million. He also spent $700,000 on various Clinton campaign activities.

Soros spent $5 million on Immigrant Voters Win; a group formed to encourage Hispanic voter turnout. He committed $5 million to Voting Rights Trust at http://www.forbes.com/profile/george-soros/. The team was countering the conservative’s efforts to discourage voting. Other groups that he determined to finance were America Votes with $2 million and $1 million to voter mobilization groups among others.

Reactions after Elections

Despite spending so much money in support of Hillary Clinton, Donald Trump won the election. After the defeat, Soros met with the other leading Democratic financiers in Washington. The meeting’s main aim was to strategize on how to use the remaining funds to counter Donald Trump.

Democratic Alliance donor club sponsored the meeting. Some of the people who to attend the meeting were Nancy Pelosi, the House Democratic leader and Senator Elizabeth Warren among others. Most of the members’ priority was stopping Trump’s 100-day plan which they say was a threat to Barack Obama’s achievements.

The meeting also sought to the role of the Democratic Alliance in politics. Their strategy to mobilize women and the minority didn’t yield the expected results despite massive spending. Most of the financiers felt the need to take Democratic Alliance to task to say what went wrong.

The meeting discussed the importance of Obamacare and other projects by Obama against dismantling by the Republican government. Another important area they considered was on rebuilding the party after the loss in the election.

Soros grew up during the Nazi and the Communist time in Europe. As a result, he has been supporting open societies for a long time. However, he said he wouldn’t compare Trump’s presidency to his Nazism and Communism experience.

The meeting was also to discuss what happened on the election day, countering Trump’s threat, and whether there was hacking of the elections.

Omar Boraie Has Committed His Life To Community Development

Community development in New Jersey is serious business that has been done over the past several decades as old cities look down at areas that are no longer suitable for living or working. These towns must be turned around by someone who understands development, and this article explains how Omar Boraie offers his expertise. New Jersey is a different place because of Boraie, and he is ensuring his companies may offer the finest in development options to every New Jersey city.

#1: How Does New Development Work?

Boraie does quite a lot of work in New Brunswick and Atlantic City. He looks at areas of the city that are barren, and he finds ways to help. He has done work in Newark to the same effect, and he hopes to turn each neighborhood into a place where families want to raise their kids, people want to work and businesses want to move.

#2: Turning Around Old Buildings

The oldest buildings in New Jersey often are not in fine repair, and they are not serving a purpose as they stand. It is quite important everyone who is developing in New Jersey takes their lead from Omar as he ensures the buildings are razed in favor of something that will serve the community. He completes development that will complete residential housing, retail shopping centers and offices here everyone may work. He wants to bring in as much business as possible, and he believes his plans will bring more people and businesses to the state.

#3: Increasing The Tax Base

Omar Borie is interested in building a better New Jersey, and he knows he must grow the tax base with help from those who are moving their businesses into the area. He finds businesses that are willing to move in, and he ensures they are willing to contribute to the community.

Everyone who lives in a better community in New Jersey likely has Omar Boraie to thank. He has completed building projects that are massive in every respect, and he is bringing back to New Jersey a bit of the fervor that was once there.

EOS Gives Consumers What They’ve Been Missing

Evolution of Smooth or more commonly referred to by its acronym EOS, has become the leading balm of the lip balm industry. Celebrities like Kim Kardashian, Christina Aguilera, and Miley Cyrus have all been seen with the product on-hand. Furthermore, the brand is loved by the millennial generation, a generation that is using lip balm more often than they are lipstick. Not to mention, EOS has a strong Facebook presence, which has only furthered their popularity.

Recently, fastcompany.com got the insider details from co-founders Jonathan Teller and Sanjiv Mehra about the company’s beginning and rise to success. The duos attentiveness to the lip balm market’s needs and consumer’s wants is what set them apart from their competitors. Up until seven years ago, lip balm options for consumers were very limited. At best, Well consumers could choose between a few run of the mill flavors. However, research shows that the majority of women use lip balm as an everyday part of their beauty regime. With this knowledge, Mehra and Teller began to see the disconnect between the market and the consumer.

In order to connect consumers to a product that they used daily, the duo decided to give it a total makeover. EOS Lip balm is packaged in a soft, smooth, and colorful sphere, which creates added interest for the product. Once the user opens it up, their senses are ignited by a delicious smell. It only gets better once the wearer has applied the organic product that leaves their lips feeling silky smooth.

So other than filling a hole in the lip balm market, how did the company rise so quickly to success? Mehra and Teller chose to keep the company in their hands. They didn’t outsource production and they hired an experienced professional to get EOS in stores.

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Nathaniel Ru

Earlier today,I had the opportunity to read an online article that profiles the wildly popular salad chain named Sweetgreen. The article mentions how there are now 40 Sweetgreen’s locations, and how there are long lines of hungry customers at each location.


It is mentioned in this article that Sweetgreen is financially backed by an assortment of famous personalities, including Daniel Boulud and Danny Meyer. It is also pointed out that the salad chain offers a winning combination of foods that are fresh, healthy, local, and organic.


Much of Sweetgreen’s success comes from customers ordering food through its mobile app or website. According to one of the co-CEO’s of Sweetgreen, Nathaniel Ru, technology has been a big part of the company’s approach from the start.


Nathaniel Ru’s business philosophy is refreshingly different from that of the average CEO. Mr. Ru is quite knowledgeable concerning the entire farm-to-table concept, and takes the job of feeding other people very seriously. He states that Sweetgreen is trying to provide a better quality of food to more people, while creating a company that truly serves a purpose.


The three co-founders of Sweetgreen opened their first eatery in the summer of 2007. Having recently graduated from college, the partners wanted to create a restaurant that offered healthy and tasty foods.


Along with other Sweetgreen staff members, Mr. Ru leaves the office behind several times each year, to actually go to work in some of the company’s restaurants. With no main headquarters for the salad chain, he and his partners are operating the company bicoastally.


Interestingly, Nathaniel Ru met his business partners while the three were attending an entrepreneurship class at Georgetown University. Like Mr. Ru, Nicolas Jammet and Jonathan Neman have parents who are first-generation immigrants that have owned their own businesses.


An important point that Nathaniel Ru makes in the article is that you can’t do everything yourself. He relates how he and his partners used to do all of the corporate work themselves, because it can be difficult to let go of the work and let somebody else do it. One of the things that he says he has learned is that it’s important to build a team around you.