Image recognition is an up an coming technology that is the next generation of product searching. This technology has been available in the google image search for years, and has been advancing in ways we never imagined. Image recognition can be used as a lock screen on cell phones and detect fingerprints and unlock computers. There are many applications for image recognition and it is now breaking into everyday commerce as well.
Slyce is a company that utilizes this technology to meet the growing needs of businesses everywhere. Slyce features a Universal Scanner that allows the user to snap a picture of or scan the object and immediately compare the it to results online. In addition to QR codes, bar codes, and coupons, this technology has the ability to work with real world images.
Imagine a world where the consumer can identify products in the real world around them with the push of a button. Now take it a step further and imagine that the consumer is able to access that product online and purchase it instantly. The in-camera search enables you to receive instant results without having to switch between the application and a mobile search engine. In a society fueled by instant gratification, this feature is invaluable.
Results of the search are received in varying amounts of time depending on the type of image captured. QR codes, bar codes, and 2D images, such as a billboard or magazine are received in 1-5 seconds. Real world 3D images are received within 5-15 seconds. The results are matched 1:1 with bar codes, QR codes, and 2D images. 3D images will match to the most similar item in your catalog.
Slyce visual search can give a business the opportunity to capitalize on existing product advertisement and even product sales. Slyce can make every item sold it’s own advertisement. By allowing the mobile device to be the POS anytime and anyplace, Slyce is an invaluable asset to any business.